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Sarah Doody - User Research Mastery

Sarah Doody – User Research Mastery

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Original price was: $599.00.Current price is: $73.00.

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Co-created curriculum for and taught General Assembly’s first ever 12-week User Experience Design course.

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Description

User Research Mastery

Sarah Doody – User Research Mastery

30 DAYS TO UNDERSTAND YOUR CUSTOMERS, MAKE SMARTER PRODUCT DECISIONS, AND GROW YOUR BUSINESS.

Do you feel disconnected from your users?

  • Is getting buy-in for research a struggle?
  • Are you tried of your team “guessing” about which features to build?
  • Do you want to use data to drive product and design decisions..
  • Are you overwhelmed trying to figure out where to start when it comes to actually doing research? Tried of all that Googling?
  • Do you struggle to figure out how to do research without slowing down the development process?

Do more user research & usability tests so you can create a product customers love.

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INTRODUCING

User Research Mastery

A step-by-step blueprint to help you and your team do user research interviews and usability tests.

Here’s what you’ll learn in User Research Mastery:

? How to get buy in for user research from executives and stakeholders.

? How to decide what to research and which method to use.

? What to write in a screener so you can talk to the right research participants.

⭐️ How to find research participants on your own or with a recruiting firm.

? What you must have in a discussion guide and interview script.

? How to make sense of & present your research findings.

? How to integrate research into your UX process.

? How to make research a habit and not a one time thing.

I’m Sarah Doody, nice to meet you!

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Before you ask,
YES this is my real hair!

  • 2015: Founded The UX Notebook, a weekly UX email and education collective focused on helping people learn how to think like a designer.
  • 2012: Went full time as self employed with my own UX consulting business.
  • 2011: Co-created curriculum for and taught General Assembly’s first ever 12-week User Experience Design course.
  • 2007: Moved to NYC to get started in the roller coaster world of tech startups.

 

CLASS CURRICULUM

LET’S GET STARTED
  • Preview

    Preview & Course Trailer (4:08)

  • Start

    Welcome!! Please watch this first (3:54)

  • Start

    How to set yourself up for success (7:03)

  • Start

    Course Community & Slack Tour (7:15)

  • Start

    Office Hours (aka “UX Research Happy Hour”)

 

MODULE 01: WHY RESEARCH MATTERS
  • Preview

    Intro Video (1:32)

  • Preview

    Lesson 01: Why research matters & how to get buy in (18:42)

  • Start

    Lesson 02: Types of research (16:47)

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    Lesson 03: The research process (20:32)

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    Your Mission: The practice project for this course (8:44)

 

MODULE 02: RESEARCH GOALS
  • Preview

    Intro Video (1:27)

  • Start

    Lesson 01: How to identify your research goals (34:43)

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    Lesson 02: What are strategy interviews (12:16)

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    Lesson 03: What are usability interviews (10:49)

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    Lesson 04: Adapting research for your timeline and budget (19:03)

 

 

MODULE 03: IDENTIFYING & RECRUITING PARTICIPANTS
  • Preview

    Intro Video (2:03)

  • Start

    Lesson 01: How many people should you talk to (10:39)

  • Start

    Lesson 02: How to create and use a participant wishlist (15:07)

  • Start

    Lesson 03: Anatomy of a participant screener (24:18)

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    Lesson 04: DIY recruiting vs hiring a firm (9:04)

MODULE 04: PLANNING & CONDUCTING INTERVIEWS
  • Preview

    Intro Video (3:22)

  • Start

    Lesson 01: Writing a discussion guide (22:59)

  • Start

    Lesson 02: The 5 stages of a research interview (11:29)

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    Lesson 03: Practical interview logistics (12:43)

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    Lesson 04: How to record interviews (9:52)

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    Lesson 05: The art of note taking (8:04)

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    Lesson 06: Observation Skills (6:49)

MODULE 05: SYNTHESIZING & SHARING YOUR FINDINGS
  • Preview

    Intro Video (1:31)

  • Start

    Lesson 01: Making sense of what you heard (16:39)

  • Start

    Lesson 02: How to deliver and share your research findings (28:45)

** NEW ** ? WORKSHEETS, DOWNLOADS, ETC (all in one place)
  • Start

    Research Goals Worksheet

  • Start

    Ideal Participant Wishlist Worksheet

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    Participant Screener Template

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    Interview Discussion Guide Template

  • Start

    Discussion Guide Example From E=Commerce Company

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    Note Taking & Findings Template

  • Start

    Research Plan Checklist

  • Start

    50+ Starter Questions For User Research

Office Hours
  • Start

    Office Hours: January 30, 2019 (53:26)

Instant Access Available
Downloadable Content

 

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