Robbie Kellman Baxter – Networking for Sales Professionals

By: Robbie Kellman Baxter

Duration: 55m 40s

Released: February 2, 2018

Description:

Referrals and relationships are at the core of sales. They can be the difference between winning and losing a deal. That’s why growing your network is so critical to your career as a sales professional. Networking can feel overwhelming, or even sleazy, but this course will teach you how to make the most of your time, energy, and effort. Join Robbie Kellman Baxter as she explains how to build and nurture your network. Find out about the seven types of people you need to know, the body language and mindset to attract connections, and specific tactics that really work. Plus, get tips on which events to attend, learn how to ask for referrals, and find out how to bridge the gap between professional networks and personal friends.

Topics include:

• Seven types of people to have in your network
• Body language and mindset
• Networking tactics
• Working the room
• Asking for referrals
• What events to attend (or not)
• Business networking with personal friends

Contents:

Introduction
1. Defining Terms
2. Building your Network
3. Ongoing Networking
4. Special Challenges
Conclusion

About the Instructor:

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm.

Robbie is also the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue, a book that has been named a top-five Marketing Book of the Year on Inc.com. She coined the popular business term “Membership Economy,” which is now used by organizations and journalists around the country and beyond.

Her clients have included large organizations like Netflix and the National Restaurant Association, as well as dozens of fast-growing, venture-backed companies. Over the course of her career, Robbie has consulted clients or worked in more than twenty industries. Before starting Peninsula Strategies LLC in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.

Robbie has been quoted or interviewed by major media outlets, including CNN, Consumer Reports, and NPR.