Mike Rhodes – Google Shopping

This course will get you from complete beginner with Google Shopping Ads to highly competent in a very short space of time.
We’ll cover the main three ‘rocks’: Your store, Google Merchant Centre & Google AdWords.
Plus we’ll discuss the other things that make for successful shopping campaigns, such as bidding, feed management, tracking & what can go wrong!

Lessons

Introduction
Setting Up Your Store (using Shopify as the example)
Google Merchant Centre
Setting Up AdWords
Product Groups
AdWords Tracking
AdWords Bidding
Feed Management
Remarketing
Troubleshooting
Other Options (extensions, reporting, youtube & gmail)
Bonus Module – Mike speaking at Business Blueprint

Course Outcome:

You’ll understand why & when to use Shopping ads
How to setup the 3 key components
How to bid properly
How to manage a product feed
Know what can go wrong & how to fix it