Mike Rhodes – AI For Marketers

This course is designed to take you on a high-level tour of AI & how it can and will affect your agency over the coming years.

You’ll understand the what & why of AI & Machine Learning (ML) so you can talk sensibly about it & start to see new opportunities in both your agency & your clients’ businesses.

Lessons

• Goals for this course
• Why is this so important for your agency
• The story of deepmind
• Examples of AI in the real world
• Defining AI
• Why is all this happening now
• The old way of teaching machines
• Neural networks 101
• How a neural network works
• What does it mean for us marketers?

About Author:

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’.

His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies.

Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow.

A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency.