Jeff Sauer – Tag Manager Mastery

Manually adding new tags to your site is often slow, messy and frustrating.

Getting new tracking tags added on a website usually means waiting on web development to add your code to your site, which can take days, weeks or even years to accomplish! These delays cost money and time.

Manually adding tracking scripts can cause other problems as well. Third-party scripts can drastically slow down your website performance. They can even break your site or cause JavaScript errors. Not only that, but the pixels need to be updated regularly to maintain effectiveness.

There’s an easier way to get the marketing data you need to add value to your organization. 

Take Back Control Of Your Tracking And Add More Value To Your Marketing With GTM

Google Tag Manager is a virtually code-less solution for adding tracking tags to your website and mobile apps. This revolutionary platform gives control back to the marketing team, so you can make faster and more informed decisions.

When you know how to use GTM, you don’t have to wait to install new tags. GTM keeps your website loading fast, and safe from corrupt tracking scripts.

And GTM has built-in event triggers that allow you to collect more impactful marketing data. GTM is like the ultimate set of digital marketing power tools.

Build Your Skills Quickly, Without The Mistakes Most Non-Technical Marketers Make

Learning fundamental GTM skills can drastically increase your value as a marketing professional. These skills can also save website owners loads of money.

But the GTM interface is not always intuitive. And using GTM without proper technique can have some unfortunate outcomes… like making your analytics tracking code disappear or accidentally inflating the metrics in your analytics account.

You could try to figure out GTM by sifting through Google’s documentation, or sloshing through endless hours of demo videos. But that can take forever! And both of these approaches will leave you with more questions than answers.

The Best Way To Learn GTM For Beginner And Intermediate Users

Introducing Tag Manager Mastery, an online course pulled straight from the classroom to teach you Google Tag Manager from the ground up. 

I’ve figured out a better way for you to learn GTM… By doing it Live!

Instead of trying to teach you GTM through boring definitions and demos, Tag Manager Mastery walks you through a real implementation of GTM on a live website.

The course helps you master the fundamental GTM components that save you time and money by focusing on collecting the actionable data that matters to your business. 

In 16 video lessons, you’ll learn how to use GTM with competence and confidence. You’ll be able to break free of tracking code barriers. And you’ll be able to take control of tracking the data you need to be a better marketer.

Tag Manager Mastery puts you on the fast track to using Google Tag Manager effectively.

Is Tag Manager Mastery Course Right For You?

If you’re not using Google Tag Manager (GTM) yet – Or you have some Tag Manager experience, but you’re not entirely confident with the platform – Then this Course is for you!

Tag Manager Mastery Course is the perfect learning opportunity for the following professionals:

Tag Manager Mastery Course will help you rapidly progress from a beginner to advanced level of expertise in Google Tag Manager.

A Unique Approach To Advancing Your Google Tag Manager Skills

It all started with a live GTM training session in Minneapolis. During that training session, I only had one day to teach my students Tag Manager, so I packed as much as I could into a day worth of training.

The result was an action-packed training that was so effective, we decided to turn into an online program that you can access 24-7!

Tag Manager Mastery shows you how to build a Google Tag Manager account in real-time. It’s an unfiltered view of how to go from zero tracking to something better, showing you how to automate the tracking process for more complete results.

This is NOT a boring demo.

This course takes you behind the curtain of setting up GTM in real-time. It shows you how a professional analyst works through GTM problems in real-time. You get to see everything; my thought process, my mistakes and my successes.

Tag Manager Mastery Course will teach you how to problem solve and troubleshoot your tracking without getting bogged down by technical platform details.

By the end of this 16 lesson course, you’ll be able to use the tools within GTM (tag templates, triggers, and variables) to save time and improve your marketing effectiveness.

In addition to lessons from my live in-classroom training, Tag Manager Mastery features updated and expanded materials designed to help you master the fundamentals of Tag Manager.

Tag Manager Mastery Course is an on-demand training tool. You can use the training videos while you’re working in your own Tag Manager account, and you’ll have lifetime access to the materials.

What You Can Expect From Tag Manager Mastery

A time saving system for connecting your marketing platforms: Learn how to save time by connecting your website to over 90 marketing systems within GTM.

A guide to improving your measurement: Get on-demand resources that shows you how to put tracking in place that will improve your measurement, adding more value to your marketing insights.

An insider view of GTM: Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst’s perspective.

A roadmap for simplifying your advanced tracking: Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.

Tag Manager Mastery is broken down into 5 sections that feature 16 in-depth lessons and video tutorials about the fundamentals of Google Tag Manager.

This consolidated resource will help you quickly build GTM skills… Skills that will allow you to immediately add more value to your marketing.