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Bob Bly – Postcard Marketing Handbook
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Generate Twice the Sales — at Half the Cost — with These Simple and Amazingly Effective Postcard Marketing Secrets. Why pay thousands of dollars for fancy direct mail packages that cost you a small fortune, take forever to mail, and produce little or no response…
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Postcard Marketing Handbook
Generate Twice the Sales — at Half the Cost — with These Simple and Amazingly Effective Postcard Marketing Secrets
Why pay thousands of dollars for fancy direct mail packages that cost you a small fortune, take forever to mail, and produce little or no response…
…when you can generate all the leads and sales you need — with quick and easy postcard mailings — that cost you only a few hundred dollars each!
Dear Marketer:
May I let you in on the direct mail industry’s “dirty little secret” … the discovery of which can skyrocket your response rates while saving you a fortune?
The secret is that ad agencies, copywriters, and other vendors routinely push clients to the marketing programs that are most lucrative for the vendor – and NOT the most cost-effective for the marketers.
Big surprise, right?
- Copywriters, for example, talk clients who can’t really afford it into hiring them to write, at outrageous fees, elaborate multi-component direct mail packages – and fancy magalogs – that cost a bloody fortune.
- And of course, even when the mailing flops for the client who should never have done it in the first place, the copywriter doesn’t suffer – but instead, collects a nice fat fee.
- List brokers, printers, letter shops, ad agencies, copywriters, and graphic artists all love creating big mega-mailings, because it’s fun and lucrative.
But often, what works best for small businesses is something exactly the opposite of these mega-mailers….
Little pieces of paper: tiny self-mailers that cost pennies apiece but generate big ROI for marketers.
I’m talking, of course, about the humble postcard.
A piece of stiff paper stock, measuring only a few inches square, postcards may seem simple to write and design – but watch out!
The limited space for copy and graphics actually makes postcard marketing more challenging in some ways than writing a sales letter — or even a 20-page magalog!
Postcards can achieve near miraculous results for your business and your clients – IF you know what works (and what doesn’t) in postcard marketing.
And now I want to share with you these “forgotten” secrets of successful postcard copy and design — if you will let me.
Make money… by mastering the “lost art” of postcard marketing
If you are a MARKETER, knowing how to get results with a simple postcard can save you a fortune in creative and production fees – and generate a flood of new business leads — at a fraction of the cost of other direct mail formats.
If you are a COPYWRITER who knows how to write postcards that work, you can offer your clients a low-cost alternative to other more expensive forms of marketing.
When your postcard works like gangbusters for the client, you’ll win their praise, loyalty – and their repeat business.
Yet for so many copywriters and marketers who have been trained only to write magalogs, Web sites, and multi-page sales letters, the art of creating “short-form” DM – postcards — is largely a lost art.
And that’s where we can help.
In our e-book, the Postcard Marketing Handbook, Lina Penalosa and I show how to succeed at postcard marketing – and write winning postcards that absolutely knock your client’s or boss’s socks off while setting new sales records.
In this step-by-step guide to postcard marketing, you will discover:
- 4 steps to planning a successful postcard marketing campaign… all must be completed before you write a single word of your postcard copy. Page 6.
- Increase your postcard response rates and sales with “RFM.” Page 19.
- 5 reasons why a simple postcard can often blow your other marketing pieces out of the water. Page 8.
- How to calculate the response rate you need to make your postcard mailing profitable. Page 21.
- The 3 marketing situations in which postcards work best. The good news is you encounter them every day. Page 9.
- What response rates for lead-generating postcards can you expect? Page 23.
- You get a call, quote your price, and the client tells you, “That’s too much, I have a copywriter who can do it for half that.” Here are 6 simple words that instantly overcome his price objection.
- Using A/B split testing to improve your postcard marketing results. Plus: the 5 most important variables to test. Page 59.
- 5 steps to writing highly persuasive postcard copy that gets your phone ringing off the hook – and drives a flood of traffic to your Web site. Page 31.
- Generate low-cost leads for industrial and b-to-b products with postcard deck advertising. Page 62.
- How a building engineer generated a 10% response rate with a postcard promoting their consulting services. Page 10.
- 12 secrets of crafting sensational headlines that grab your readers by the lapels and don’t let go. Page 34.
- What works best – a single postcard or a series of multiple postcard mailings? Answer on page 24.
- 7 proven tactics for writing winning postcard headlines. Plus: the 5 types of headlines never to use in postcard marketing. Starts on page 67.
- How to intensify prospect’s desire to alleviate his pain by trying the product featured in your postcard. Page 37.
- 5 rules for getting more testimonials — and using them to create awesome credibility while overcoming skepticism and doubt. Page 40.
- Marketer who sells hobbyist kits by mail order generates 5% response with a simple postcard mailing. Page 11.
- 6 postcard writing secrets that can greatly increase your postcard ROMD (return on marketing dollars). Page 73.
- How to sell your reader on your product or offer with emotionally charged benefit statements. Page 42.
- Graphic design ideas for adding visual interest to your postcards. Page 75.
- Best offers for postcard mailings – and why they work so well. Page 25.
- Make more sales by overcoming the prospect’s objections and answering his important questions. Page 46.
- Postage rates, dimensions, and paper weight requirements for standard and oversize postcards. Page 14.
- How to make your product seem exclusive, special, and even rare – despite the fact that you’re selling it with an ordinary postcard. Page 50.
- Does size matter? Choosing your format: standard vs. oversize postcards. Page 27.
- Create a sense of urgency with one of these proven “act-now” postcard motivators. Page 52.
- 4 ways to get great mailing lists for your postcard marketing campaigns. Page 15.
- How to get your postcard recipients to request a sample or free trial of your product. Page 53.
- Of course, postcard copy must be as brief as possible, right? Before you answer, turn to page 28.
- 7 response mechanisms that make it easy for your prospects to reply to your postcards – and when to use each. Page 54.
- 12 things to consider before you order a mailing list from your list broker. Page 17.
- Ways to incorporate reply forms and coupons directly into your postcard design. Page 29.
- 9 tips for making postcard copy less dense in appearance and easier to read and scan. Page 57.
- How to market and promote your postcard copywriting services – even if you have never written postcards before. Page 76.
- Where to find: discount postcard printers … clip art … cartoons … stock photography and illustration … mailing lists … marketing software … and more. Starts on page 82.
Order the Postcard Marketing Handbook today and get a FREE copy of my 38-page Special Report, Secrets of Successful Lead Generation (list price: $29).
In this report, you’ll discover:
- 31 ways to get more inquiries from your advertisements – page 3.
- Little-known trick gets your phone ringing off the hook from your Yellow Pages advertising – page 20.
- 10 ways to use direct mail to drive more traffic to your trade show booth – page 23.
- The key to great inquiry fulfillment – page 29.
- 50 quick and easy ways to generate more sales leads from your marketing – page 16.
- And more…
Digital Download Bob Bly – Postcard Marketing Handbook at coursebing.store Now!
Sales page: http://www.postcardmarketinghandbook.com/
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