Bob Bly – Freelance Copywriting for the Financial Services Industry

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Freelance Copywriting for the Financial Services Industry

Become a financial copywriter – once difficult, now easy.

In our 87-page e-book, Freelance Copywriting for the Financial Services Industry, Kerry Blount and I reveal how to make money as a copywriter in the lucrative financial services market.

Including:

• Getting started as a freelance financial copywriter – what you need to know. Page 4.
• How to make sure your financial copy is fully compliant with Securities and Exchange Commission (SEC) regulations. Page 76.
• Marketing VULs (Variable Universal Life) insurance policies and annuities to consumers. Page 42.
• 27 time-tested ideas for direct mail packages selling subscriptions to investment newsletters. Each has been a proven winner in the mail. Page 86.
• 5 ways to get financial services companies to hire you as their copywriting specialist. Page 78.
• 15 types of financial services clients that need copywriters to produce their marketing materials. Page 5.
• 8 most popular products banks ask copywriters to write about. Page 47.
• The Gramm-Leach-Biley Act — and how it broadens the market for financial copywriting services. Page 6.
• 5 steps to converting cold calls into hot leads when going after your first financial services clients. Page 82.
• Increasing the power of headlines in your financial copy by finding the Big Idea behind your product or offer. Page 49.
• 4 types of banks waiting to buy your copywriting services – and how to reach each. Page 8.
• Using Michael Masterson’s “4 U’s” formula for writing more powerful financial headlines and subheads. Page 51.
• The most lucrative “undiscovered” financial services niche for direct mail writers: copywriting for the insurance industry. Page 9.
• 15 distinct markets for financial services … and how to write for each. Page 54.
• Make money writing for trading services … financial planners … investor relations … mutual funds … precious metals Starts on page 10.
• Selling to traders vs. buy-and-hold investors. Page 56.
• Targeting the lucrative Baby Boomer niche in your financial services copy. Page 14.
• 7 steps to understanding any financial product or service you are writing about. Page 58.
• What you need to read – and watch on TV – to get plugged into the world of investments and finance. Page 16.
• 26 important web sites every financial copywriter needs to know about. Page 59.
• Writing copy to sell bonds … ETFs … mutual funds … stocks … oil and gas … precious metals. Starts on page 18.
• 3 proven copy strategies for boosting response rates to financial direct mail packages. Page 62.
• Key indicators for proving to prospects that a particular stock is undervalued and a good bargain. Page 25.
• 12 factors that motivate consumers to invest in financial products. Page 66.
• What to charge for rack brochures … magalogs … sales letters … DM packages … and other common financial copywriting projects. Turn to page 29.
• Understanding the buyer’s core emotional complex with the BDF formula. Page 66.
• How to sell gold, silver, and other precious metals to investors. Page 31.
• The 4-legged stool formula for writing credible, believable financial copy. Page 70.
• Promoting energy stocks, limited partnerships, and other oil and gas investments. Page 34.
• 3 key elements you need to generate leads and orders in the closing paragraphs of your financial copy. Page 72.
• Marketing commodities trading services, seminars, and courses. Page 35.
• 6 strategies for overcoming price resistance when selling high-end investments and financial products. Page 73.
• Promoting options-related offers in print ads, direct mail, and the web. Page 36.
• 4 steps to creating a guarantee that gets buyers comfortable enough to invest in your client’s financial publication, software, fund, or stock. Page 75.
• How to write copy that sells term and whole life policies by the truckload. Page 40.
• Plus: Financial web sites … books … magazines … newspapers … trade publications … and so much more….

Digital Download Bob Bly – Freelance Copywriting for the Financial Services Industry at coursebing.store Now!

Sales page: http://www.writingfinancialcopy.com/
Archive: https://web.archive.org/web/20110219054434/http://www.writingfinancialcopy.com/