Bernadette Schwerdt – Australian School Of Copywriters

Learn how to write words that sell and get paid to be creative.

Here’s why becoming a professional copywriter has never been more exciting.

It’s no secret that some of the world’s top novelists and screenwriters started their careers as copywriters – Fay Weldon, Peter Carey, Philip Adams, Di Morrisey, Salman Rushdie, Don DeLillo, Dorothy Sayers, to name just a few.

Sure, advertising was just a means to an end for most of them; a day job to keep them solvent until they were lucky enough to leave.

But their time in advertising wasn’t a waste: as copywriters they learned valuable lessons – how to write economically and on deadline; how to conduct research quickly and accurately; how to walk a mile in the shoes of another and how to vary pace, tone, and style on cue.

Not sure what copywriting is? That’s understandable. Most people don’t – that’s why it’s called the ‘secret occupation’. Copywriting is the art of writing words that sell, and the people who write the words are copywriters. We’re surrounded by copywriting, but most of the time we just don’t know it. TV commercials, radio commercials, websites, blogs, billboards, social media posts, brochures, packaging, signage – it’s all copy, it all sells something and someone has to write it – why not you?

If you’re tired of working for peanuts to support your creative endeavours, there is simply no better option than to become a professional copywriter. You get to write when you like, where you like, for whom you like, from home, with no overheads, staff or equipment needed. And best of all, you can make an outstanding income from it. This is the career opportunity you’ve been looking for. And yes, this career really does exist and yes, you can get started without any experience. This 5-part course will teach you how.

Why are we offering this course?

The course has been developed because we know that building confidence in your writing abilities is key to success. Maybe you are already a professional writer but don’t know the inside tricks on how to write copy that people will pay for. Perhaps you’ve been out of the writing game or the business world for a while (or forever!) and you’d like a refresher course to get those creative juices flowing again? Or maybe you’re already working as a copywriter but lack structure, templates and processes so it’s taking you longer to write copy than it should.

If any of these scenarios ring true, or you’d just like to challenge yourself, learn a new skill or become aware of the marketing forces that shape the way we consume, this course is for you.

Who will deliver the course?

The tutor for this course is Bernadette Schwerdt. She has trained some of Australia’s most successful freelance copywriters and knows exactly what it takes to become a successful copywriter. She brings to the table over 25 years of freelancing experience, decades working as a copywriter (she doesn’t just teach copywriting, she writes copy too so she knows exactly what traps to watch out for) and is a highly successful online entrepreneur who will show you how to realise your dream of getting paid to write.

Why learn how to become a freelance copywriter?

People love working as a freelance copywriter because there are few, if any, barriers to entry. You don’t have to pay for rent, staff, stock, franchise fees, overheads, or any of the usual costs associated with starting a business. And it doesn’t matter how old you are, how much experience you have or what you look like, because all clients care about is ‘can you write great copy!’

Best of all, you can get started straight away – all you need is a computer! It’s truly as simple as that. Sure, it’ll require effort and commitment but if you’re getting paid well to write for a living, you won’t even consider it work because it’ll be stimulating, challenging, and filled with variety.

• Use a unique 7-step process to write great copy for any product, any service, any medium at any time
• Build your confidence as a copywriter and charge top dollar for the work you create
• Use tried, tested and proven headline formulas that get instant results
• Take a Creative Brief, why you should and the disasters that await you if you don’t
• Use sophisticated research techniques to become an instant expert on any topic and any product
• Identify the top 10 on- and off-page SEO copywriting factors that determine how a website gets ranked (this technique alone will guarantee clients will pay you double the standard writing rate)
• Write EDMs (electronic direct mailers), direct mail letters, and brochures using a fast-track writing process that takes your writing from average to outstanding in just 13 minutes flat! (we guarantee it)
• Write compelling, persuasive long-form content (blogs, articles, FAQs, ebooks) without even typing a word or picking up a pen! If you can’t write, or don’t have time to, but really, really need to, this technique alone will be worth the cost of the course.

Our training works:

This inspirational course has kick-started the careers of some of Australia’s most successful copywriters, many of whom have gone on to have illustrious careers as creative directors, digital copywriters, copywriting ‘guns’ and more. We’ve even trained the copywriters who go on to train other copywriters!

Even if you don’t want to be a full time copywriter, just having the skills to write great copy will give you the freedom to earn great money while you write your big novel, screenplay or blog – and you’ll learn some handy writing tips along the way that will help you in your other work, including how to overcome procrastination, deal with fear, use deadlines effectively, as well as how to write copy to help you promote your own creative work be it a book, a movie or a play.

Featured in The Sydney Morning Herald, The Age, and on Radio National’s Life Matters, this best-selling course is widely regarded to be one of Australia’s most successful copywriting courses for those seeking practical, real-world training that generates paid work.

This course is brilliant for:

• Creative writers who want to learn the art of writing copy for pro
• Journalists who want to add copywriting to their suite of corporate services
• Entrepreneurs and business owners wanting to write great copy (and don’t want to pay a freelance copywriter to do it)
• Anyone looking to dip their toe in the copywriting waters to see if the copywriting life is for them

This program is the most comprehensive on the market and has been strategically designed so that it covers all learning modalities: videos, ebooks, downloadable templates, printable workbooks, all beautifully designed and ready for you – it’s all here for your learning pleasure.